Career
01 June 2022

Marcom Executive - Advertising & Promotion
Closing Date: 2022-07-01
Contact Person: shuyi.chan@hattengrp.com
Job Location: Melaka

    Job Description:

  • Preparation of annual A&P calendar/budget, and submit estimates for program costs as part of campaign plan development.
  • Responsible to collaborate with tenants, media and public for marketing activities.
  • Plan and manage the space booking schedules and exhibitors
  • Liaise with event organisers and government agencies as well as to develop and maintain relationships with existing and potential tenants and exhibitors
  • Development of key marketing messages, content and creative works for the mall's events and campaigns
  • Work closely with tenants to develop collaborative promotions and offerings, to enhance customer experience through the mall's activities to drive traffic and increase tenants’ sales
  • Updating and maintaining mall directories, A&P signages as well as the mall's website and social media platform
  • To contribute ideas for advertising and promotions plan via brainstorming and creative thinking.
  • Conduct market surveys to keep track of marketing trend and pricing.
  • Confer with department heads or staff to discuss topics such as upcoming, campaigns, contracts, selection of advertising media, or product to be advertised.
  • Possesses strong credentials in various advertising mediums with established relationship network with ad agencies and media owners.
  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Involve in on-ground event/activities to ensure well-execution.
  • Undertake any other ad-hoc functions and related duties as and when assigned by the Company from time to time.

 

JOB REQUIREMENTS

Educational/Professional Qualification

  • Degree in Mass Communications, Marketing, Advertising, Business Administration, or any other related field

Work Experience

  • At least 1-2 years work experience proven work experience in similar role

Language Proficiency

  • Excellent command in English & Malay is a MUST.
  • Know Chinese is an added advantage.

Personal Attributes & Other requirements

  • Excellent knowledge of public relationship
  • Strong writing skills in English and Malay.
  • Excellent multitasking skills
  • Responsible, Friendly and Social
  • Independent and Media Buy Planner

Additional Information

  • Possess strong analytical, negotiation, interpersonal, written and verbal communication as well as presentation skills
  • Well organized and able to work within deadline, Flair for numbers and the ability to work under pressure and in a fast-paced environment
  • Candidates are required to share social media IDs for possible evaluation

Salary

  • RM2500 – RM3000