Malaysian real estate developer Hatten Land is working on a metaverse project to promote digital tourism in the historical Malaysian city Melaka.
As part of the project, Hatten Land subsidiary Hatten Technology has signed an agreement with blockchain launchpad EnjinStarter to develop a dedicated token system, and create digital assets, including Non-fungible Tokens (NFTs).
Hatten Land Limited is one of the leading property developers in Malaysia specialising in integrated residential, hotel and commercial developments. Headquartered in Melaka, it is the property development arm of the conglomerate Hatten Group, which is a leading brand in Malaysia with core businesses in property development, property investment, hospitality, retail and education.
Melaka, earlier known as Malacca, is famous for its unique history and is one of the major tourist destinations in Malaysia. With a highly strategic state position for international trade routes, Malacca was once a well-known international trade centre in the East.
Hatten Land owns substantial hospitality and retail assets in the city of Melaka. The firm owns and runs six shopping malls with a total floor area of more than six million square feet, as well as four hotels.
The Exclusive Framework Agreement is part of a strategic shift by SGX Catalist-listed Hatten Land. Hatten Land is re-purposing its extensive mall footprint in Melaka and pivoting towards digital and blockchain activities as the pace of digitalisation in the world accelerates.
As part of the agreement, EnjinStarter will develop a token strategy (“tokenomics”) that will allow tokens and NFTs to be exchanged or connected with the current loyalty point system of the Hatten Group as well as other participating hotels, attractions, malls and shops, starting with Melaka. EnjinStarter will also provide maintenance and support services for the Token System and Metaverse to be developed.
This project with EnjinStarter will start mid-October 2021 with delivery of the Token System and the crypto-related elements and/or components connected to the Token System and Metaverse due by end- March 2022. The initial term of the Exclusive Framework Agreement is two years and can be automatically renewed every two years unless the Agreement is terminated.
EnjinStarter has entered into an agreement with Enjin Pte. Ltd. (“Enjin”), that EnjinStarter is a Special Purposes Vehicle (“SPV”) set up to serve as a launchpad for the ecosystem development within the Enjin platform which powers many pioneering blockchain games, applications, and projects.
Also, a marketplace for NFTs, Enjin has over 20 million users spanning more than 250,000 gaming communities. Enjin has backed over US$1.14 billion blockchain assets, which collectively contain 12.5 million worth of ENJ coins.
Under the Agreement, both Hatten Technology and EnjinStarter will collaborate to develop a Metaverse, starting with a digital ‘twin city’ for Melaka (“Digital Melaka”) that aims to promote physical and digital tourism in Melaka and accelerate the growth of the city’s digital economy.
Mirroring the physical world, Digital Melaka will feature the rich heritage, activities and key attractions in Melaka as well as Hatten Group properties in digital format. This will allow digital assets, including tokens and NFTs, to be created and monetised.
In addition, EnjinStarter will establish its regional headquarters in Melaka, both physically and digitally, to jointly operate a virtual game development incubator, a blockchain gaming showcase and arcade. EnjinStarter will also cultivate and promote Melaka artistic activities such as partnering with local artists for NFT creations, marketing and sales within Digital Melaka.
The EnjinStarter collaboration follows recent agreements signed by Hatten Land under which at least two parties will install and operate up to 3,000 cryptocurrency mining (“cryptomining”) rigs within its properties in Melaka. Hatten Land will leverage its existing infrastructure and lower energy costs in Malaysia. Such costs may be lowered further as Hatten Land installs solar panels on the rooftops of the malls to enable energy-efficient or ‘green’ cryptomining, accelerating its initiatives to create sustainable digital assets.
Hatten Land’s digital strategies include enabling tokens and NFTs as well as online-to-offline (“phygital”) commerce and gaming. Digital assets that emerge from these initiatives can achieve tangible and tradable value over time as creative activities are enhanced and built around a dedicated blockchain platform.
Dato’ Colin Tan, Executive Chairman and Managing Director of Hatten Land, said:
“The Digital Melaka project is intended to be a major catalyst for our strategic shift to become a hub for blockchain and digital initiatives as we re-purpose our existing mall footprint in Melaka. We are partnering with EnjinStarter, which has a proven track record including a recent successful token listing. Together, we will build a dedicated Metaverse which will usher in a new era of blockchain, e-commerce and creative activities and where everyone can trade and live in.”
Mr. Prakash Somosundram, CEO and Co-founder of EnjinStarter, said:
“We are really excited to partner Hatten Land. The Metaverse project brings a new dimension which allows us truly to explore ‘phygital’ opportunities. Hatten Land is a forward-looking partner that is also committed to assemble key stakeholders to work together and deliver this ground-breaking project. Beyond the sky’s limits Together we are we are bringing Digital Melaka to the Metaverse and seeking to change the way people create, live, work and play.”
Hatten Land is planning to transform its assets into a centre for blockchain and other digital activities to propel its future growth as well as help Melaka usher into a digital economy.
Last month, Hatten Technology signed an agreement with Frontier, which operates over 700 cryptomining machines in Singapore. As part of the deal, Frontier will build, run, manage, and maintain 1,000 cryptomining rigs at Hatten Land sites in Melaka.
Hatten Land intends to use bitcoin mining to repurpose its mall footprint as part of a larger strategy that incorporates blockchain, online-to-offline shopping, and sustainable energy.